5

Design Essentials – Color and Typography

Finally, finally, finally, it’s time to talk design. While, hopefully, you like the template you selected, my guess is that it doesn’t quite feel like a true representation of you yet. In this chapter, we’ll begin working with color and typography to bring your site vision to life.

Color and type form two structural pillars for your site. They carry a lot of weight for the design, largely determining the look and feel of your website. This chapter will delve into how you can understand the dynamic between type and color choices, as well as the mechanics of editing font packs and color combinations.

In this chapter, we’ll discuss the following:

  • Why fonts matter
  • The importance of color choice
  • Understanding ...

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