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Understanding Analytics and Setting Up SEO
Your website is launched and live, which is so exciting! The only thing more exciting than launching your website is beginning to see the impact it has on your business. Analytics – data collected on user behavior – provide insight into what content your users are viewing and engaging with the most often. That information can help guide you as you make decisions for your site going forward. Analytics can also help you connect with the principles of Search Engine Optimization (SEO), showing you how users arrive at your site and what path they are taking to get there.
In this chapter, I’ll show you the following:
- How to access and understand your website analytics
- Additional tools you can use to analyze ...
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