Chapter 3Step Three: Developing and Communicating a Clear and Compelling Vision of the Future

Once you have your leadership team in place, you and your team need to be ready to envision and communicate the future in such a vivid and irresistible way that everyone around you understands your vision and shares your passion for it. At this point, you've already seen and become convinced of the need for breakthrough change. But convincing others can be much more difficult and time consuming than you might first anticipate. Leading change has often been compared to preparing for and leading an expedition, and with good reason. You need to be sure that everyone can work together and that they all have the same goal in sight.

And “everyone” is not ...

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