Stage (Not Age)

CHAPTER 6

Tackling the Channel Challenges

For the longevity market to thrive, channels must be rethought. They are not efficient for the nature of this market. We need platforms and marketplaces that will support the inrush of startups, products, and services that will be invented for this swelling market. As author Daniel Pink says, “Remapped conditions require revamped navigation.”1 Not only do we need to solve channel inefficiencies and reimagine platforms and marketplaces for the longevity market, but doing so also creates opportunities in themselves.

Consider these older adults at different stages in their lives. They have something in common. Try to figure out what it is.

Tarun, seventy-two, is in his repurposing stage. He was making the ...