CHAPTER 8
Longevity Dividends
The innovations you create for the longevity market, and the products and services you introduce, will help grow your business and will reach an underserved and growing customer base. But you can create impact beyond that. By entering the longevity market and embracing a mindset of stage, not age, you are uncovering great opportunities to address ageism in your company, among your workforce, and in your marketing strategies. You have the chance to support policies that value the caregivers who also work for you and to create new ways to help this demographic enjoy longer healthspans and age with dignity. These are among the many dividends of the new longevity.
By now you see the expansive opportunity before you ...
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