3. Design Your Brand Identity

Translating your brand story into a visual identity.

In the two previous chapters, you learned that building a personal brand is virtually impossible until you have done your homework and identified what your brand is all about. By researching your inside and outside selves, recognizing your pixie dust, and extracting key insights from your self-assessment, you have clarified your understanding of your true and authentic self and developed your brand story. Now, you have the foundation for creating a unique visual identity that truly represents your brand.

Intangible and ever-present, your personal brand is the past, present, and future idea of you, encompassing the sum of your values, interests, skills, personality, ...

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