5. Case Studies: Brand Identity

Exploring student brands that stand out.

Defining your brand is a deeply personal process that can help you move with purpose through a transitional period of your life. As a designer, you have the opportunity (and you are expected) to create visuals (logo, business card, website) that communicate your brand attributes, express your personal style, and boast about your design capabilities. Each visual identity touchpoint you create has the potential to engage and connect with a potential employer. As a designer who has hired others, I see every designer’s identity project as an opportunity to get to know them better, even before we’ve had a chance to meet. A compelling personal identity (along with great work) ...

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