10. Make Images that Show Off Your Work

Composing visuals that support and enhance your project stories.

Your images—how you create them and which ones you select—can give your audience lots of useful information about your ability to organize, art direct, produce, and present a body of work. Images for your portfolio can be produced in several ways, and each method has relevance for different audiences and types of work. As you’re making decisions about creating and choosing your pictures, remember that each image needs to visually communicate the story behind your work and add to the overall essence of your brand. My colleague Al Montagna (unarthodox.com) tells students, “A graphic designer is a visual salesperson. Select the medium that sells ...

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