book

Stand Out: Design a personal brand. Build a killer portfolio. Find a great design job.

by Denise Anderson

January 2016

Beginner

264 pages

7h 52m

English

Peachpit Press

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Inside Self: Who are you?Inside Self: What makes you stand out?Inside Self: What are you good at?Inside Self: Where are you going?Outside Self: How do others see you?Outside Self: How do others see you?
Look for InsightsDevelop Your Brand StoryYour value proposition: What can you offer?Your brand statement: What are you made of?Your brand promise: What can you live up to?Brand characteristics: What do you want your brand to say about you?Develop Your Creative Brief

Build Your Mood BoardCreate Your Brand Identity
Write Your Brand StrategyWhoWhatWhereHowWhenDevelop a Personal WebsiteSelect a domain name and professional email addressOrganize your siteIdentify the type of site you wantDesign your websiteTest and launch the siteChoose Your Social Media Platforms“The 5Cs of a Killer Social Media STRATEGY“
1. Organize yourself—right now.2. Save up some money.3. Assess your work’s strengths—and weaknesses.4. Include five integrated campaigns. Eliminate two.5. Showcase some personal projects.6. Let your work speak for itself.7. Focus on the work, not on how it’s presented.8. Focus on how your work is presented.9. Ask for advice. Take the advice.10. Let a professional photograph your work.11. Design every touchpoint.
The Purpose of Your PortfolioWhat to Include in Your PortfolioWork that reflects what you want to doWork that reveals your interestsHow to Select Work for Your PortfolioTell good storiesDiversify product types and include a range of touchpointsCommunicate wicked skillsChoose the right number of pieces
Criteria for Creating Practice ProjectsThe Creative Brief (For Projects)Project ObjectivesTarget AudienceProject Deliverables/Brand TouchpointsAudience NeedsBrand StatementValue PropositionBrand PromiseBrand CharacteristicsThe Creative Process (Revisited)UnderstandResearchBrainstormDesignPresentProduceAssess
Portfolio TypesThe traditional print portfolioThe interactive PDF portfolioThe website portfolioThe interactive PDF mini-portfolioPortfolio ContentPortfolio Development StrategiesPortfolio Layout∼Four Steps to Designing a Portfolio Layout∼
Image-Making MediaImage-Making StrategiesHow to Photograph ImagesHow to Adjust Your Camera Settings
Before You Begin
Max FriedmanNicole TrusaStephen SepulvedaDenyse MitterhofferMaria Finelli
How to Tell Effective Stories About Your ProjectsHow to Tell a Story About Your Project
Create a Compelling and Concise ResumeContent CountsThe Anatomy of a ResumeDetermine Your Resume TypeThe Cover LetterTips for an Emailed Cover LetterReferences Can Help you Stand OutSocial MediaThe Business CardThe Thank-You Note
Job Search StrategiesHow to Search for WorkCategories of Design JobsBefore the Interview...Where to Look for WorkStrategies for the InterviewPractice, Practice, Practice
Ria VenturinaRobin LandaCesar RubinAlan RobbinsPaula BoscoRon BadumJoseph SerraniJim BurnsDave FlemingKristin LeuJennifer Bohanan
Suzanne AnanJennifer AbujawdehEric VitaConnor PagliaJaime MazauskasMax Friedman