Chapter | Thirty-Nine
Music Promo
WHAT IS IT?
A short movie designed to promote a song or piece of music.
Everything about music promos screams “look at me” – this is the movie to make if you love images and think that dialogue just slows everything down. Music promos used to be about seeing the band in action, goofing around. Now we expect something to project an image that suits the band – with or without them on screen.
A promo pushes the boundaries, inventing, experimenting, making do with no cash, stretching what you can do with very little. Anything goes, everything rides on the visuals – so that means you get to make the kind of movie you always wanted to make, freed up from the constraints of story, or even having to make sense. ...
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