Expression |
Explanation |
Asset value |
The understanding of brands as being business assets and their quantifiable monetary value for inclusion on the company balance sheet |
Attributes |
Key characteristics, features, or qualities |
Balanced scorecard |
An approach that analyzes strategic measures in addition to traditional financial metrics in order to get a more balanced understanding of brand performance and strength |
B2B |
Business-to-business |
B2C |
Business-to-consumer |
Bonds of affinity |
Powerful reasons to be naturally, strongly, and consistently attracted to a brand |
Brand |
Uniqueness you know, want, and trust |
Brand associations |
The perceptions, experiences, and reputation that people associate with a brand ... |
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