Secrets and Lessons From the Leading Edge
Chapter Overview
Learnings, lessons, insights, and secrets are presented and explored under six headings: understanding branding, planning branding, creating branding, briefing branding, implementing branding, and internalizing branding. These detail the findings and conclusions of the hands-on consulting practitioner (me!) who has plied his creative trade at the leading-edge of business and commercial development in organizations of all sizes and diverse types. Some will smack of plain common sense, some will clarify, some will challenge, some will uncover hidden truths, some will complete your knowledge. Taken together, all will inform strategic decision making, build creative confidence, ...
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