CHAPTER NINE

… And Move On

The new multinational as the vector of economic evolution

When you try to rank priorities, when you look at market size, the U.S. always comes out number one. Japan comes out number two. But that's not the way the future goes—you're talking about the past.

—Kay Eron, General Manager, Performance Diagnostic Cardiology, GE Healthcare

When Oswin Varghese joined GE in 2001 as a senior design engineer, he didn't expect to work on new-product offerings conceived in and designed for his home market of India. Although his team was located in Bangalore, that was only because of India's attractive labor economics. The well-trained engineers employed there were executing refinements to the diagnostic cardiology solutions GE ...

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