Introduction

Search Engine Optimization, often referred to as SEO, is the art and science that improves the visibility of a web site or a web page in search engines via the “natural,” “unpaid,” “organic, or “algorithmic” search results.

Example of a typical Search Engine Results Page (SERP) that denotes paid and organic search:

Image

SEO considers what people search for, the actual search terms or keywords typed into search engines, how search engines work, and which search engines are preferred by their targeted audience. There are no guarantees with SEO, but businesses cannot ignore the power of search engine marketing if they are going to effectively ...

Get Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.