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Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e by Melanie Mitchell

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Unleash the Power of Paid Search

Have you tried paid search before or are you considering it now for your business? Not convinced your audience is there? There are literally billions of searches that happen every day1, which you can leverage to create opportunities to make money and grow your business through a paid search program. However, it is not as simple as just showing up. The search landscape is rapidly growing and ever-changing, and according to Google, 20-25% of keywords used in searches have not been seen in the last 30 days2.

Paid search marketing has been a booming business since it began in 1997 when Goto.com introduced paid search marketing (acquired by Yahoo in 2003). Paid search marketing used to be much easier than it is today, ...

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