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Start a Successful Business (Inc.) by Colleen DeBaise

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AS YOU’VE PROBABLY GLEANED BY now, entrepreneurship requires far more than just a brilliant business idea. (If that were the case, this book would have been a lot shorter.) Now that you’ve worked out a concept, it’s time for the tricky part: figuring out how to turn your vision into reality.

It’s our opinion at Inc. that the next step of the entrepreneurial journey is the business plan—or at the very least, a rough version of what will become your formal business plan. Whether you’re a mom-and-pop bakery or an up-and-coming tech company, it’s wise to get your startup idea out of your head and onto paper (or an online document).

What’s a business plan, exactly? Simply put, it is a living, breathing document that describes your concept, outlines ...

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