Chapter 14. Publishing an application

Success is the ability to go from one failure to another with no loss of enthusiasm.

Winston Churchill

For many years, the process of publishing a Microsoft Windows application was limited to building a setup program—possibly with the aid of an ad hoc framework. The setup program, in the end, looked a lot like a smart script through which you copy files in the target folder, arrange databases, configure the system, and create a shortcut on the desktop. More importantly, the setup program could be distributed directly by the author with no sort of intermediation. The author was also responsible for advertising the application.

Mobile platforms such as iOS and Windows Phone approached the problem of distributing ...

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