Chapter 14. Creating User Forms

In this chapter, you will:

Gathering feedback from your website’s visitors can be a valuable way of assessing your site’s success, and it can help you build a customer or subscriber database. For example, a business could collect the addresses of people who are interested in receiving product samples, email newsletters, or notifications of special offers.

To receive feedback, you can set up an email hyperlink, as you did in Chapter 5, but an email message is not structured, and respondents are given no guidance as to the type of information you want to collect. When you need specific information, such as complete mailing addresses, it is ...

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