Chapter 28Social Media Tools
Now that you’ve learned how to use Facebook, LinkedIn, Twitter, YouTube, and Google+ for your business, let’s explore a few other social media tools available in the market today.
1. Alterian, or SDL
Formerly known as Alterian, this product is an all-in-one platform. It combines marketing, managing your campaign, and analytics as well as tracking various social media Websites under one all-inclusive roof. You can check out more information here: www.sdl.com.
2. Argyle Social
This tool allows you to track potential customers, improve your lead management, and improve existing relationships. This is achieved by combining existing marketing software with social media Websites. Go to www.argylesocial.com for more information. ...
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