FOREWORD
A stereotype has grown up in this country, fostered by the TV evangelism of The Apprentice and Dragons’ Den, that entrepreneurship is only for narcissists and bullies. The subtext of this TV image of business is that only if you are greedy and ruthless enough in the war zone of modern capitalism will you succeed. And that success must always come at the expense of others.
Our BCS Entrepreneurs – many of them serial entrepreneurs – tell a different story and the articles in this ebook show that entrepreneurialism is for (almost) everyone.
Entrepreneurs are not risk-junkies; they are sensible risk managers. They are not superhuman; they are super self-aware and know when to bring in others to help. They do not all have a market-breaking ...
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