Chapter 5

Principle Three: Reverse Engineer Yourself

‘Discovery is seeing what everybody else has seen, and thinking what nobody else has thought.’

Albert Szent-Györgyi

Chapter 4 was about starting to realise the abundance of resources any company has acquired without noticing it. We did this by ­providing examples and prompts, and in particular by contrasting the conventional balance sheet view of resources with the entrepreneurial view. Starting this way builds confidence and can spark inspiration.

In this chapter, we’ll be drilling deeper into the details of your own unique vault of what I call your implied resources. An implied resource is ...

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