Chapter 6
Principle Four: Let the World Teach You
‘Nature, to be commanded, must be obeyed’
Francis Bacon (1620), Novum Organum Scientiarum (‘New Instrument of the Sciences’)
In the previous three chapters we looked at various ways to break down what we already have and build up again into new ideas for growth. The more you find this hidden gold, the more you will see a wide range of overlooked growth possibilities for your business. As we said in Chapter 1 though, the ability to identify potential is only half the equation – to benefit, you need to bring that potential to fruition.
It’s one thing to come up with new possibilities. It’s another ...
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