Chapter 2
Doing the Groundwork
In This Chapter
Understanding what a small business is
Checking whether you’re the business type
Running towards great ideas and avoiding bad ones
Appreciating the impact of the broader economy
Recognising success characteristics
If you’ve worked in a big organisation, you know that small and medium enterprises (SMEs) are different kinds of animal from big businesses. SMEs are more vulnerable to the vagaries of the economy, but are vital to its vigour.
In this chapter, you can find out how to come up with a great business idea and avoid the lemons. You can also look at the most common mistakes that businesses starting up make and how you can avoid them.
Understanding the Small Business Environment
During one of the all too many periods in recent history when the business climate was particularly frigid (the recent global credit crunch being a good example), some bright spark claimed that the only sure-fire way to get a small business safely down the ...
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