Chapter 2
Refining and Defining Your Business Idea
IN THIS CHAPTER
Recognizing why a good idea can be the engine of success
Brainstorming ideas for a new business
Identifying new business opportunities
Testing a promising idea
Almost all successful businesses begin with a good idea. The idea may be based on a brand new product or service. Or, it may introduce an existing product or service into a new niche. Great business ideas are born when someone figures out a better way to make something or to provide customers what they need or want. Successful business ideas don’t have to be world-shaking. But no matter how modest or extensive they are, they have to appeal to customers in order to succeed.
Writing a business plan is one of the most important steps in shaping an idea and putting it to its first test (see Chapter 1 in Book 2 for details). The process of writing a business plan can help you identify both the strengths and weaknesses of your idea. Doing so can enable you to tweak your idea to make it as strong as possible. Count on the following pages to fuel your idea-generating ...
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