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Starting a Business All-in-One For Dummies, 3rd Edition
book

Starting a Business All-in-One For Dummies, 3rd Edition

by Eric Tyson, Bob Nelson, The Experts at Dummies
April 2022
Beginner content levelBeginner
656 pages
17h 51m
English
For Dummies
Content preview from Starting a Business All-in-One For Dummies, 3rd Edition

Chapter 5

Considering a Franchise

IN THIS CHAPTER

Bullet Defining a franchise and the roles of franchisor and franchisee

Bullet Connecting brands to franchising

Bullet Getting to know the three types of franchises

Bullet Exploring different kinds of franchise relationships

Bullet Checking out the pros and cons of franchising

Three constants have fueled the growth of franchising over its long history: the desire to expand, the limitations on human and financial capital, and the need to overcome distance. Although you may think of franchising mostly in the context of your neighborhood fast food outlets, franchising has transformed how people purchase products and services today. A number of distinct industries use franchising today, and because of that it is nearly impossible to drive down any major street in the world and not pass by some business that is part of a franchise network. This chapter begins your exploration of franchising, not by looking at any particular franchise but by giving you some of the basics ...

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Publisher Resources

ISBN: 9781119868569Purchase Link