Chapter 5
Creating an Online Presence for Your Business
IN THIS CHAPTER
Making your e-commerce site more usable with some digital Feng Shui
Promoting trust with concise, well-designed web page content
Optimizing type and images to build a graphic identity
Inviting interaction through forms, email, and more
Establishing your business presence(s)
No matter what you sell or where you sell it — on the web, in a bricks-and-mortar store, or even via social media — you need to have a home base on the web, a presence. Not so long ago, a “home base” on the web automatically meant a website. A website is important, but you can sell online without one. That’s why this chapter uses the term presence instead of site.
It’s a subtle but significant difference. A presence can include a blog, ads, exposure for your app, or storefronts on a variety of marketplaces.
Wherever you do business, the same basic principles work on the web just as well as they do in the bricks-and-mortar world. Attracting ...
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