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Starting a Business All-in-One For Dummies, 3rd Edition
book

Starting a Business All-in-One For Dummies, 3rd Edition

by Eric Tyson, Bob Nelson, The Experts at Dummies
April 2022
Beginner content levelBeginner
656 pages
17h 51m
English
For Dummies
Content preview from Starting a Business All-in-One For Dummies, 3rd Edition

Chapter 4

Forging Your Brand

IN THIS CHAPTER

Bullet Defining brands and why they’re important

Bullet Beginning to build your brand

Bullet Positioning your brand in your market

Bullet Using taglines and finding balance

Bullet Developing your brand message, creative strategy, and consistent style

“We’re just a small business,” you may be thinking. “We’re not Coca-Cola or Nike, with a bazillion-dollar ad budget and a global market. We’re just 12 people trying to build a half million dollars in sales. We hardly need a brand.”

Guess what? A brand isn’t some mysterious, expensive treasure available only to the rich and famous. And it isn’t just for mega-marketers, though they all have one.

Branding simply (well, maybe not all that simply) involves developing and consistently communicating a set of positive characteristics that consumers can relate to your name. If those characteristics happen to fill a meaningful and available position in their minds — a need they’ve been sensing and trying to fill — then you just scored ...

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Publisher Resources

ISBN: 9781119868569Purchase Link