Specialty Reading by Topic

If you want to know more about… …then read
The Four Ps Additional information is available here: Alexandercowan.com/4ps
Corporate Strategy Competitive Strategy, by Michael Porter This seminal book on corporate strategy will give you an expanded view of the Five Forces. Michael Porter is a long-standing leader in consulting and academia.
Business Planning for New Ventures Technology Ventures: From Idea to Enterprise, by Thomas Byers, Richard Dorf, and Andrew Nelson This textbook is frequently used in classes for engineering students wanting to learn about entrepreneurship. The authors are professors, several with a history in entrepreneurship and/or venture capital. The book offers in-depth coverage of managerial items like structuring an opportunity, valuing the opportunity, preparing for presentation to a venture capitalist, legal, HR, and exit strategies.
Writing a Business Plan A sample business plan for Enable Quiz is on Alexandercowan.com/busplan. This section of the site lists helpful online resources.

1 See http://en.wikipedia.org/wiki/Marketing_mix for an overview.

2 See http://en.wikipedia.org/wiki/Porter_five_forces_analysis for a quick review or read Michael Porter's seminal work Competitive Strategy.

3 Customer Relationship Management (CRM) software allows companies to streamline management of their customers.

4 If I knew, I'd tell you.

5 Net Promoter Score is a registered trademark of Fred Reichheld, Bain & Company, and ...

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