Chapter 11
Say Cheese! Photographing Your Wares
In This Chapter
Picking a camera
Setting up your shoot
Exploring lighting options
Composing your shots
Focusing on your items
Working some magic with photo-editing software
Ever heard the saying “It’s a vision thing”? Nowhere is this more true than on Etsy. Because shoppers on Etsy can’t touch, smell, lick, or otherwise handle the goodies in your Etsy shop, they must evaluate each item based on sight. If you plan to sell on Etsy, it’s up to you to supply potential buyers with excellent images of your products — beautiful photos that not only convey the shape, size, color, and texture of your pieces, but also reflect you and your broader brand identity.
Your photos must elicit in potential buyers a deep, abiding thirst for your items that they can satisfy only with their purchase. Unfortunately, we can’t teach you everything you need ...
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