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Starting an Etsy Business For Dummies, 2nd Edition by Kate Shoup, Kate Gatski

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Chapter 11

Say Cheese! Photographing Your Wares

In This Chapter

arrow Picking a camera

arrow Setting up your shoot

arrow Exploring lighting options

arrow Composing your shots

arrow Focusing on your items

arrow Working some magic with photo-editing software

Ever heard the saying “It’s a vision thing”? Nowhere is this more true than on Etsy. Because shoppers on Etsy can’t touch, smell, lick, or otherwise handle the goodies in your Etsy shop, they must evaluate each item based on sight. If you plan to sell on Etsy, it’s up to you to supply potential buyers with excellent images of your products — beautiful photos that not only convey the shape, size, color, and texture of your pieces, but also reflect you and your broader brand identity.

Your photos must elicit in potential buyers a deep, abiding thirst for your items that they can satisfy only with their purchase. Unfortunately, we can’t teach you everything you need ...

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