Starting an Etsy Business For Dummies, 2nd Edition

Chapter 16

High Exposure: Marketing Your Etsy Business

In This Chapter

Defining your brand

Promoting your shop

Publicizing sales

Getting on the Etsy Registry

Building an e-mail list

Engaging in charitable giving on Etsy

Although marketing as a discipline is relatively new, in practice, marketing is as old as Joan Rivers. Indeed, the first marketer was most likely the first Cro-Magnon to convince a fellow knuckle dragger to barter for his mastodon-fur cape instead of the one offered one cave over. (“But this mastodon-fur cape 100 percent stench free. Og’s not.”) Naturally, if you want to evolve your Etsy shop into a thriving enterprise, you need to do the same. This chapter is devoted to the ins and outs of marketing your Etsy business so that it doesn’t go the way of the Neanderthal.

Let’s be honest: This chapter constitutes a very basic primer on the subject of marketing. If you’re ...