Starting an iPhone® Application Business For Dummies®

Chapter 5. Leveraging Brand, Skills, and Content

In This Chapter

• Creating a vision for your iPhone app business

• Deciding on your business goals

• Establishing the unique corporate culture within your business

• Recognizing the importance of consistent branding

• Discussing the various elements of your business plan

After you have a pool of great ideas for your iPhone app, step back and take a look at your environment from a business perspective. (We get into the specifics of designing and staffing your team in Chapter 10.) Your immediate goal is to assess your current company's strengths and weaknesses, if you already have one, or to envision your company from a high-level perspective, if you don't already have one. To succeed in the marketplace over the long term, you need to craft your corporate identity — not just your company's brand image but also your corporate culture, your daily operating basis, and the goals you're building toward with your business. All these elements can then be organized and mapped out using a business plan to help you reach the next level of launching your business.

Looking at the Big Picture

Since the advent of the App Store only a short time ago, a number of companies have built a strong identity for themselves as iPhone developers. Some of these include ngmoco, Smule, and PosiMotion. Although thousands of iPhone app developers and development companies exist, these three companies, and others like them, rise above the crowd because they have developed strong branding ...