Chapter 15. Capturing Free Publicity
In This Chapter
Understanding the landscape of iPhone application-review sites
Writing a press release to announce your application launch
Submitting your application to be reviewed by different sites
Getting important endorsements to help sell your app
Writing articles to spread the word
Gaining expert status through online participation
Some people think the development job is done the moment Apple approves the application and the new app is available for sale in the App Store. After all, Apple runs TV commercials, places the magazine and newspaper ads, and funnels all traffic through iTunes to the App Store for the tens of thousands of apps out there.
The good news is that Apple iPhone users are very loyal and eager to download new apps to their phones; they rely on the different lists from the App Store, such as New and Noteworthy, Staff Picks, and the Top 100 list. There is one slight problem – okay, not a slight problem, since it's measured in tens of thousands. Namely, tens of thousands of applications are already in the App Store, and the number grows every day! Unless Apple picks your app for its next TV commercial, you will need some other way to rise above the noise and make a name for yourself (and your app) in the iPhone app community.
The first step is let people know that your application is available — and that it serves a particular function. The best way to do that (just now, anyway) is through reviews. Although Apple lets users review ...
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