Part III

Social Networking and Marketing


pt_webextra_bw.TIF Explore three essential social marketing approaches for connecting with current and potential customers at

In this part . . .

check.png Get to know cost-effective marketing strategies that can spread the word about your products and services including newsletters, mailing lists, discussion groups, contests, and online ads.

check.png Understanding search engine optimization (SEO) and how to use it to help search engines return your site in response to queries.

check.png Learn how to optimize your business to take advantage of location-based marketing options that can help local shoppers find your brick-and-mortar facility.

check.png Connect with “likers” and customers on Facebook, Twitter, Pinterest, and other social media sites.

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