Part III

Social Networking and Marketing

9781118652015-pp0301.tif

pt_webextra_bw.TIF Explore three essential social marketing approaches for connecting with current and potential customers at www.dummies.com/extras/startinganonlinebusiness.

In this part . . .

check.png Get to know cost-effective marketing strategies that can spread the word about your products and services including newsletters, mailing lists, discussion groups, contests, and online ads.

check.png Understanding search engine optimization (SEO) and how to use it to help search engines return your site in response to queries.

check.png Learn how to optimize your business to take advantage of location-based marketing options that can help local shoppers find your brick-and-mortar facility.

check.png Connect with “likers” and customers on Facebook, Twitter, Pinterest, and other social media sites.

Get Starting an Online Business For Dummies, 7th Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.