Chapter 13

Social Marketing: Facebook, Pinterest, Twitter, and Blogs

In This Chapter

arrow Exploring marketing opportunities for entrepreneurs on Facebook

arrow Setting up an e-commerce “kiosk” on Facebook

arrow Boosting your visibility with Pinterest images

arrow Using Twitter to build and hold a fan base

arrow Promoting yourself by creating a blog

When I was working on this new edition, social networking remained a hot topic in e-commerce. No longer a novelty, sites like Facebook and Twitter are now a part of the daily lives of millions of people around the world. Facebook has gone public and is on the rebound after its stock initially plummeted. Pinterest is helping businesses improve visibility not by spreading the word but by spreading images. The idea that businesses can and should promote themselves through social media is a given.

But let’s back up a moment. What exactly is “social networking”? If it’s social rather than commercial, how can it help you and your online business? E-commerce, like more traditional ...

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