IN THIS CHAPTER
Understanding customer-friendly design
Preparing for profitability
Gauging goals and traffic flow
Considering timeless design options
Doing away with fluff
You might have put most of your efforts into dreaming about and planning for your business. As you begin designing your website, though, you see your ideas come to life for the first time. Creating that first site is exhilarating! You have to stay focused, though. Otherwise, you risk becoming distracted by bells and whistles that can waste your time and money.
Experience has taught us that you can easily avoid certain common mistakes. The key is to develop a plan, keep it simple, and stick to it. If you follow these ground rules, you’re rewarded with a website that’s functional, timeless, and customer friendly.
Think back to one of your recent visits to a website. Maybe the site is one of your favorites or one you visited for the first ...