Chapter 5
Mastering Search Engines, Optimization, and Rankings
IN THIS CHAPTER
Understanding how search engines operate
Convincing other businesses to link back to your website
Updating your web pages with the right keywords
Arranging your web pages strategically
Moving up in the search engine rankings
If you earn prominent placement for your business where traffic is flowing, customers are more likely to stop by, look around, and buy something before they leave. Now, with the ever-growing and ever-changing nature of the Internet, many people are using search engines as their on ramp, or premier starting point for web browsing. After all, if potential customers think that they are going to end up at a search engine to find something, why wouldn’t they start there? As a consequence, search results are becoming the gateway to the Web, which is exactly where you want to be, offering your products.
In Chapter 3 of this minibook, we talk about marketing yourself in the sponsored ads that ...
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