Starting an Online Business All-in-One For Dummies, 7th Edition

Chapter 2

Web-ify Your Store with Shopify

IN THIS CHAPTER

Setting up a Shopify e-commerce store

Adding products to your store catalog

Comparing package solutions

Calculating the fees for using Shopify

Using marketing systems to bring in more customers

One big advantage of using Shopify is how it enables you to easily create your own store. Shopify walks you through the steps necessary to create, design, fill, and maintain your own store. Over the years, smaller companies have folded or changed or were acquired by other companies, so customers of these companies aren’t sure what to expect. With Shopify, though, you know that your website will be fully functional and available because Shopify’s popularity ensures that Shopify professionals will provide the technical expertise to keep all its websites running smoothly.

In this chapter, we talk about the many features that Shopify e-commerce stores offer you, the basic platform of the small-business solution, and how you perform basic ...