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Starting and Running a Restaurant by Elizabeth Keyser, Jody Pennette

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CHAPTER2

Defining Your Market Relevancy

In This Chapter

  • Why being relevant is key to success
  • Why competition is less important than relevancy
  • How to research demographics and trends
  • Knowing how your concept reflects current trends
  • Determining your restaurant’s target market

A successful restaurant starts with a great concept, but simply having a great concept isn’t enough. It must be relevant to your market, which can be intensely local. A great restaurateur is constantly learning lessons and making discoveries about markets.

In this chapter, we’ll talk about doing market research, defining your target market, and understanding your target ...

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