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Starting and Running a Restaurant by Elizabeth Keyser, Jody Pennette

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CHAPTER3

Distilling Your Concept

In This Chapter

  • Refining your restaurant’s concept
  • Condensing your concept into a mission statement
  • Testing your concept’s relevancy
  • Choosing your restaurant’s elements
  • Building and presenting your concept statement

In this chapter, you’ll learn how to develop your concept. We’ll lead you through a brainstorming session that will help you gather and then parse your thoughts into two paragraphs to create your draft mission statement. You’ll refine it further as you test your concept against the contemporary local market. How relevant is your concept? You’ll refine your mission statement further.

Next, you’ll ...

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