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Starting and Running a Restaurant by Elizabeth Keyser, Jody Pennette

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CHAPTER6

Choosing a Location

In This Chapter

  • Finding the right site for your restaurant
  • Leveraging your concept: destination and traffic
  • How important is plenty of convenient parking?
  • Can you make a profit in this space?
  • How your monthly rent stabilizes cash flow

Like so many aspects of starting and running a restaurant, finding the right location is part art and part business. Finding the best site for your concept and market requires a lot of subtle factors coming together. At the same time, it requires unemotional analysis, math, and spreadsheet skills.

We’re going to look at the relationship between restaurant concepts and destination, ...

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