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Starting and Running a Restaurant by Elizabeth Keyser, Jody Pennette

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CHAPTER10

Designing the Front of the House

In This Chapter

  • Creating your restaurant’s look
  • Using design as a marketing tool
  • The basic principles of restaurant design
  • Creating comfortable, flexible seating
  • The importance of lighting

Finally, you’re getting to the fun stuff. Design is everything. Don’t tell the chef, but we think the design is just as important as the food. Design is a big part of the experience people are going to talk about when they tell their friends about your restaurant.

The design of the front of the house is tackled after you’ve distilled your concept (refer to Chapter 3) and found your location. The front of the house ...

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