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Starting and Running a Restaurant by Elizabeth Keyser, Jody Pennette

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CHAPTER18

Beginning Your Marketing Blitz

In This Chapter

  • How to throw a great opening party
  • Why your party rockets your restaurant to success
  • Inviting the right people to your opening
  • How to start the buzz about your restaurant
  • Getting people to call for reservations for opening weekend

In this chapter, we’ll discuss how to throw an opening party that will be the first stage in your marketing blitz. You’ll learn everything Jody has figured out from years of hosting opening parties. You’ll learn exactly how to invite the right people, who will spread the word so quickly your phone will be ringing for reservations your first weekend.

We’ll also ...

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