CHAPTER 2
MASTERING THE DATA TRANSFORMATION PROCESS
In this chapter
- •What is a data (and analytics) strategy? How can you design one?
- •What are the most common pitfalls when approaching a Data Transformation journey?
- •How can we approach a Data Transformation process in a simple, effective and robust way?
‘Data-driven’, ‘Powered by AI’, ‘Data-centric’, ‘AI-driven’: these buzzwords adorn mission statements and press releases of companies eager to showcase their commitment to leveraging data to create business value.
The journey ahead of us requires us to move beyond mere corporate declarations. Our goal is to ‘transform’ the very way a company operates, with data serving as the driver of this transformation. A Data-Driven Transformation
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