What we do is a function of what we know, and what we have experienced and come to understand. As entrepreneurs, we encounter myriad difficult, novel, and challenging situations that normal people will never be faced with, and we build up a library of such experiences over time. In the entrepreneurial world, this is sometimes aptly described as scar tissue, and it is with some level of respect and admiration that we say that somebody has a lot of it. Some of these experiences and lessons stand out above the others and grow to serve as a basis for the entrepreneur’s decision-making ever after. This book is about scar tissue, about lessons learned, and about how we can use those lessons to make business less painful, less difficult, and ...

Get Startup: An Insider's Guide to Launching and Running a Business now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.