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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth by Morgan Brown, Sean Ellis

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Introduction

 

In 2010, I coined the term ‘growth hacker’ to define a new type of marketer leading a new type of growth-oriented marketing organization for startups. After five years of working with some of the fastest growing companies on the Web—such as Dropbox, Eventbrite and Lookout —it was clear that the most successful companies today are ones who are able to effectively scale their user base, revenue and ultimately value in a way that is fundamentally different from their competitors and that creates outsized audiences and value in the process.

 

In my experience, the growth of these companies did not come from traditional marketing. In fact many jettisoned their Vice Presidents of Marketing in favor of cross-functional growth teams that ...

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