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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth by Morgan Brown, Sean Ellis

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Snapchat – How Did Snapchat Reach a Rumored $3.5B Valuation?

By Everette Taylor

 

Snapchat has raced to the top of the photo sharing hill and captured the imagination of the valuable teen market. We all know that word of mouth and the ‘sexting’ controversy surrounding the app sparked interest that helped drive its meteoric rise. The question is, how?

 

In an interview with Stephen Colbert in April of 2013, the founders of Snapchat Evan Spiegel & Bobby Murphy were asked, “Is this a sex-ting app?”(Source)

 

The beginning of Snapchat, a photo and video messaging application for iPhone & Android is shrouded in controversy, yet one thing is clear –  the idea dreamed up by fraternity brothers from Stanford goes far beyond just being a “sexting” app. ...

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