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Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth by Morgan Brown, Sean Ellis

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Belly – How to Grow a Network Effects Startup, Lessons from Belly Card

By Jonathan Youdeem

 

From early traction to today’s growth, see how Belly cracked the code of a multi-sided, network effects driven model to find success in the small business marketplace.

 

You may not have heard of Belly, but what they’ve achieved by building a multi-sided marketplace business in the notoriously difficult small business market is nothing short of impressive.

 

Through an intense focus on establishing localized network effects, a repeatable go-to-market strategy, a no-lose proposition for small business owners, and a highly valuable and enjoyable user experience, Belly has created a sustainable growth engine that has propelled the company from 17,000 users ...

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