Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises

8

Strategizing Fragile Growth

This chapter naturally follows the discussion of the PLS, as entrepreneurial strategy outlines the specific skills and resources that will be required to take a particular idea and turn it into a real enterprise. Many entrepreneurs mistakenly fantasize that they add the most value to their enterprise when they are creating grand strategy and outsmarting the competition. There are three objectives of entrepreneurial strategy:

• Establish demand for an idea.
• Create an enterprise that can satisfy this demand.
• Make sure the enterprise creates enough value and innovation to sustain itself.

In other words, the objective is to get through the four stages. Because no entrepreneur or EL can forecast exactly how their enterprise ...