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The Selfish Rewards of Selfless Entrepreneurial Acts

Most of the protagonists in this book eventually succeeded as entrepreneurial leaders, but in almost every case it required one or more major traumatic experiences to realize they needed to make changes. A few of our protagonists refused to change or did not change fast enough, in spite of their traumatic experiences, and they ultimately failed, despite their intelligence, talent, education, and experience. Everyone who wants to succeed in taking an idea and turning it into a value-producing, self-sustaining enterprise will have to change—and this is inevitably a more or less painful experience: more if the change is unwelcome and the entrepreneur resists it; less if she accepts the necessity ...

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