CONTEXT-AWARE DESIGN
Designing the right startup program and its features is more important than flawless execution. And if you don’t pick a known template, it’s even more critical to design with intent. A startup program connects at least two complex systems—the innovation ecosystem internal to the organization, and the external entrepreneurial ecosystem—in order to pursue chosen objectives. This chapter discusses that complexity and introduces a simple framework to help focus the strategic design on the operative context of the program, aligning (1) the opportunities you can offer, (2) your objectives, and (3) the specific startups that can ...
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